Vice President, Creative, Format, Development & Sales
Warner Bros. International TV Production
Adam Steinman served as Vice President, Non-Scripted International Development & Sales from October 2010 until October 2016 and in November 2016 was promoted to Vice President, Creative, Format, Development & Sales at Warner Bros. International Television Production (WBITVP), where scripted formats have been added to his remit.
In this position, Steinman is charged with overseeing the adaptation, development, and sale of programming based on formats and original concepts developed from within the International Television Production Group and international third-party producers. He is also responsible for helping WBITVP identify producers and broadcasters to partner with, as well as acquiring formats to be exploited internationally.
During his WB tenure, Steinman has played an integral role in the development, acquisition, and international roll out of “Impractical Jokers,” “The Bachelor” and “Bachelorette,” “Hello Goodbye,” “America’s Best Dance Crew,” “Who Do You Think You Are?,” “Child Genius,” “500 Questions,” “First Dates,” “The Gift,” and “Little Big Shots”.
For WB, he oversees the successful WB/CBC Canada Format Incubator, and was instrumental in managing the multi-year TV Asahi co-development deal. He helped develop and adapt the RTE Format Farm winner, “The Hit”, which sold to seven territories including Netherlands, China, and Russia.
Established in 2009, WBITVP has a mandate to acquire or build production companies in major territories around the world, to develop original local programming and to adapt output from the Studio on a market-by-market Basis. In those territories where WBITVP establishes a production base, it operates by developing and producing original programming and also producing local versions of formats owned and controlled by the group. Where WBITVP has no local production capability it licenses Warner Bros. formats to 3rd parties.
In 2010, WBITVP acquired Shed Media, one of the leading production companies in the UK, and in 2011, BlazHoffski in Netherlands and Belgium. 2014 marked a historic deal with the acquisition of Eyeworks in 15 countries across Europe, South America, Australia, and New Zealand, adding 13 new territories to its international network of production companies. This acquisition further strengthens Warner Bros. International Television Production's capabilities and sees Warner Bros. take over all of Eyeworks international distribution activities for both formats and finished product.
Steinman joined WBITVP after four years at Tiger Aspect USA, an entity of Tiger Aspect Productions (TAP), one of the UK’s leading television producers.
In December 2006 he opened Tiger Aspect’s US offices where he served as Vice President of Development and Production, responsible for Tiger Aspect’s network and cable development projects and tasked with running the day-to-day US operations. He developed and sold shows to Bravo (“Make Me a Supermodel”), Lifetime (“Cook Yourself Thin”), A&E (“Rookies”), History (“Extreme Trains”), TLC (“Makeover Train”) and truTV. During his tenure at Tiger, he also was an executive producer on several series, pilots and specials, including Bravo's "Make Me a Supermodel", History's "Extreme Trains" and History's "I Swear: The History of Dirty Words".
In 2004, Steinman joined Lion Television, Inc., as the Head of Development. He directed Lion’s U.S. network and cable development efforts, creating, formatting and selling series such as “Cash Cab,” “12th Year Senior,” “S.W.A.T. USA,” “Science Investigators,” “Evolution Of” and “Discovery Rewind” to a number of cable channels, including MTV, Discovery, TLC, Court TV, PBS, and Discovery International.
Steinman began his entertainment career with Perpetuum Productions, co-founding the multimedia production company. In 1998, he began directing, producing and writing a variety of different series that appeared on CBS, ABC Family, Bravo, TLC, PBS, and many more.