Annelise comes from a background as an independent producer, with training at such prestigious institutions at the Canadian Film Centre (Producer’s Lab) and Banff Centre for the Arts (Electronic and Film Media). Since 1995 she has been working in the field of digital marketing. Her focus is on Internet search and social media, the invaluable resource of online data, and how to empower her clients, students and collaborators with the skills and knowledge most relevant to their target markets.
Since 2009 Annelise has been working with government organizations and production companies in the film, television and interactive industries. She uses the power of online language and data to help content creators define, find, attract and engage their audiences and work toward strategic and sustainable business models that fit into our new transmedia world. She has sat on the Interactive Fund jury for BC Film + Media (now Creative BC) and the Experimental Fund for the Canada Media Fund. She has taught across the country on behalf of such organizations as Telefilm, Women in Film, BC Film + Media, CHRC and the Independent Production Fund. She has developed online marketing strategies for digital and screen media products as diverse as social TV apps, transmedia experiences, webisode series, feature films, television series and production companies themselves. She currently sits on the board of the Saskatchewan Media Production Industry Association (SMPIA), is working with a wide roster of clients in media and business including the team behind the Emmy award-winning Lizzie Bennet Diaries web series, is developing a curriculum in transmedia storytelling with the National Screen Institute of Canada and Jeff Gomez, and has joined the OneStory team as Digital Strategist.