Sandrine Pechels de Saint Sardos
Director, Disruption and Distribution Platforms
Directrice, Distribution multiplatforme
Sandrine is a 20-plus year vet with an illustrative career in entertainment, production, co-production and distribution with impressive global relationships and deep experience in deals & negotiations in children's programming. She is currently handling disruption and platform distribution at Groupe Media TFO, a Franco-Ontarian public broadcaster in Canada. In this position, Sandrine is in charge of acquisitions, pre-buy, co-production, programmation, TFO's platform distribution and digital efforts.
Most recently, Sandrine spent 9-years with Bejuba Entertainment as EVP of Sales & Acquisitions putting together an impressive list of acquisitions and WW show sales to build a catalogue of over 600 half-hours of kids’ TV. In addition and while at Bejuba, Sandrine secured co-development and co-production deals. Prior to Bejuba, Sandrine spent 12-years in NYC working for an array of major entertainment companies in creative development, production and distribution for Sunbow Entertainment (Transformers, My Little Pony, Gi Joe, etc), Sony Wonder / Sony Music, TV-Loonland, Hallmark and Classic Media/ Dreamworks. While at Classic Media /Dreamworks, Sandrine spearheaded WW sales and co-productions on Casper, George of the Jungle and other titles. She became lately an expert in new media rights establishing strong digital strategies. Sandrine is also very much involved in the industry as she participates regularly in various festivals and organizations as a juror, panelist and research adviser.